Planned Parenthood has hired high-profile Washington public relations firm SKDKnickerbocker as it scrambles to deal with the ongoing scandal and release of a third undercover video Tuesday showing a clinic’s staff handling fetal tissue after an abortion.
The additional PR firepower reflects the growing pressure on the women’s health organization amid building GOP calls to cut its $540 million in government funding. House Majority Leader Kevin McCarthy (R-Calif.) earlier this week called to halt Planned Parenthood’s federal funding while Congress investigates whether the organization broke a federal ban on profiting from fetal tissue donation. The Senate plans to hold a vote on a defunding amendment from Sen. Rand Paul (R-Ky.) and others that is likely to fail.
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SKDKnickerbocker is no newbie to working on Planned Parenthood issues. The Democratically aligned firm is run by well-connected operatives, including Anita Dunn and Hilary Rosen. It also worked with the group during the 2012 election cycle, according to SKDKnickerbocker’s website.